Welcome to COMPASS

COMPASS

Campaign
Oriented
Media
Proposal
And
Scheduling
System

COMPASS is a computer program for Windows PCs. It is designed to assist advertising agencies and buying groups in creating ad campaigns for clients and to disseminate those campaigns to electronic media.

Each campaign is first created as a proposal to be submitted to the client for approval. Each campaign can support an unlimited number of media. New media can be added and existing media edited from within the Campaign Information area or in the Media Manager.

Each media schedule is independent of the others. Schedules may span from one to 53 weeks, but are limited to the weeks that make up the campaign. A week's schedule can be duplicated to other weeks, and selected weeks can be omitted from a schedule with a few mouse clicks. A schedule can also be copied to other media in the campaign.

Once the campaign has been fine-tuned as necessary and approved by the client, it becomes an order. Orders can be printed or emailed as a PDF attachment to each media in the campaign. COMPASS remembers each media's account executive and their email, making the email process simple and efficient.

Schedules can easily be revised and re-issued with revision numbers or canceled. Weekly schedules support run-of-station (ROS), package pricing, line notes, weekly comments, schedule comments, and schedule disclaimer.

Once the order has been finalized, traffic instructions can be created indicating commercial scheduling, rotation, and delivery. This information can also be copied to other media on the campaign, then edited as required.

If the media involved provide electronic verification of the schedules, COMPASS can import that data for reconciliation. This allows instant comparison and detection of any media errors (e.g., wrong copy, wrong time of day or day of week, missed ads, etc.)

Thanks to our programming team, with special acknowledgment to Steve Cronen, Roger Rines, Chris Boss, Paul Squires, Takeshi Kanno, Dan Gin Zel, Bob Zale, Fred Meier, James Klutho, and José Roca for their assistance and support in the development of COMPASS. Without their help, this program would not be possible.