Campaigns

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Campaigns

COMPASS uses a campaign-oriented system for advertising agencies to better maintain their clients, campaigns, and the media associated with those campaigns.

A campaign consists of a client, the advertising agency representatives assigned to interface with the client and media, and one or more media to be utilized in the campaign.

From within each campaign, media can be added or removed as needed. The normal work flow consists of:

Adding a new client or selecting an existing client and creating a new campaign

Adding one or more media to the campaign

Creating proposed schedules for each media

Acquiring client approval of each schedule

Converting the proposed schedule to an order

Distributing the final schedule order to each media and optionally issuing traffic instructions

New campaigns are created by selecting Campaign > New Campaign from the main menu, or by clicking on the New Campaign button New Campaign on the main window tool bar. This opens the Campaign Information window. To edit an existing campaign, just double-click it in the main window Campaign List.

Campaign Requirements

There are two pieces of information, at minimum, required to create a new campaign:

1.The client's name.

2.The name of the campaign.

The campaign cannot be created (saved in the database) until both of these items have been entered. Only after a campaign has been created can media be added to the campaign.